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How to use CSS for better SEO

The benefits of using CSS provide us are well-known to everyone. However, its advantages for the search engine ranking of your website are yet to be known. CSS is an acronym for Cascading Style Spreadsheet that allows the designers to add style to a webpage. Using CSS, a web designer can alter or add spacing, fonts, color, etc. to HTML document. With the variety of formatting tools and rules available in this, it controls the appearance of a webpage. There are bounties of benefits of using CSS, even the maintenance of these sites is easier as compared to others not based on CSS.  

The most obvious and highlighted effect of CSS is fast-loading webpages. Although people might not be familiar with this, CSS holds numerous benefits to a website in terms of search engine ranking.  Below we can see how using CSS effectively can affect your SEO:

  • Organize your content

The search engine scans your webpage based on codes not virtually. It checks everything on your page from top to bottom. Therefore, you must avoid duplicate content on your webpage, as it lowers the search engine ranking of your website.  Moreover, do avoid sidebar or navigation on top of your page, as Google will crawl it first and will have a negative impact on your website. Thus, it is recommended to use CSS on your webpage to organize the content effectively. It will allow you to place the keyword-rich content on top, and place insignificant sections below. 

  • Simplify your updates

As we all know, content is much easier to access with CSS. As such, it leads to repeatedly updates. With this, your pages remain fresh as it is frequently updated. With CSS, you can save a lot of time when you need to alter small things, like font style and color. Unlike HTML, in CSS you are not required to make changes or revise every page.  You can make the change once and it will work everywhere you need. Thus, you will have more spare time to make other important updates or alteration on your webpage, including content and headlines. 

  • Highlight your keywords

The search engine pays consideration to different tags, including and, paragraph, etc. These tags are used to highlight text which gives more emphasis on it. Even search engines give more value to the text inside these tags, as compared to the text that surrounds them. You might have seen numerous websites that use bold text on their webpages. These pages are trying to improve their search engine ranking as it helps search engine to find the keywords. Besides, it gives the content a reader-friendly appearance and makes sure the search engine will crawl the important keywords at the same time. If you are confused, whether these tags are already there in your webpage or not, then you can check these HTML tags by running the Inline CSS test on your website.

  • Maintain your code-to-content ratio

CSS makes the webpage lighter which eventually decreases the code-to-content ratio. Using CSS will make easier to write semantically rich content which will look well organized. Better indexing makes the content easier for web crawlers and users also. This allows them to determine the concept of your webpage easier when it is well presented and organized. Eventually, it will help to improve your website ranking on search engines. 

  • Make optimal use of browser cache

Many other different elements can make your webpage more attractive such as images, fonts, colors, and much more. Once we finalize our external style sheet and upload it for the first time, it stores in the cache memory.  Thus, the subsequent pages load faster as it doesn’t have to render linked style street. Unlike HTML, CSS doesn’t have to retrieve, analyze, and render each page individually. 

In Final Words

Using CSS has many benefits for your website SEO. Besides, it is better than HTML and easy to use. You can easily attract web crawlers and improve your website ranking with CSS.  

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